JonnyGo Figure “Cheeri-O” Viral Music Video
JonnyGo Figure was an artist I met while shooting the BreyKing The Soundcheck Live 1 Year Anniversary Concert. Jonny and his Management had approached me about doing quick viral video for JonnyGos remix to Dirty Moneys ” Hello, Good Morning” called “Cheeri-O”. Since it was simple viral video and not a full blown music video, we shot Jonny performing in the studio and was done in less than 1 hour.
Directed / Edited By: Joseph Rivera
Produced By: Sharp Edge Productions
More ABout JonnyGo Figure
JonnyGO wears many hats, as a producer, singer, songwriter, rapper and DJ. These traits have allowed him to constitute a very singular sound that has many influences but no comrades. JonnyGO approaches songwriting rather straight forward, drawing ingenuity from his own experiences yet abstract enough to insinuate comparisons with his fan base. “The reason women love R&B but they only like Hip-Hip is because, they feel like they can relate with the singer and more importantly, because they understand the lyrics”. As such, his principal objective as songwriter is to create perceptible stories. His hooks draw stimulation from his days as a DJ, where the intent was a catchy chant and crowd participation. On the opposite end of this spectrum is his rap alter-ego who possesses a chatty, quick-tongued swift flow. This is where JonnyGO delves into his ‘wikipedic’ intellect of musical references and pop culture based on real life. “You wouldn’t catch me in baggy trousers like the Madness”, a reference to the inimitable apparel of 70’s British ska band, Madness. “I want to make my references but in a way that captivates enough interest that people will do their research”.
This entry was posted on Sunday, August 15th, 2010 at 2:04 am
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